Hi, I’m Pici
SEO Specialist
Scaling Organic Growth
I design and execute scalable SEO systems that help SaaS platforms, real estate marketplaces, and other businesses dominate Search Engines and AI Search (SGE) through SEO and data-driven strategies.
Measured Impact
Proven results from technical SEO and organic growth strategy.
+220%
Organic Traffic Growth
+63%
Ranking Improvement
500+
Keywords on Page #1
| Metric / Project | The Challenge | Result Delivered |
|---|---|---|
SaaS SEO Foundation |
The platform had no structured SEO framework. | +90% MoM Organic Growth |
Technical SEO Optimization |
Inefficient internal linking and crawl structure. | +63% Ranking Improvement |
Real Estate Competitive Rankings |
Low organic visibility in a competitive niche. | Rank #1 Target Keywords |
Content Authority Growth |
Limited topical coverage across key queries. | 20+ Topic Cluster Pages Built |
Off-Page SEO Strategy |
Weak backlink profile and authority. | 50+ High-Authority Backlinks |
Media Website Growth |
Highly competitive entertainment niche. | 28K+ Daily Organic Visits |
Skills & Tool Stack
Core capabilities and tools I use to build scalable SEO systems and sustainable organic growth.
6 skills
Technical SEO
Diagnosing and fixing the foundation — from site architecture and crawlability to structured data and Core Web Vitals.
Site audits & architecture planning
Schema markup & structured data
Performance & crawlability fixes
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6
Core Skills
Website Architecture & SEO Audits
Schema.org Structured Data
Core Web Vitals Optimization
Site Structure & Internal Linking
Site Migrations & Technical Fixes
Log File Analysis
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5 skills
On-Page & Content
Crafting content that ranks and converts — aligning keywords, search intent, and semantic relevance with what users actually need.
Keyword & content gap research
Topic clusters & content strategy
Search intent & NLP optimization
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5
Core Skills
Keyword & Content Gap Analysis
Topic Cluster & Content Strategy
Search Intent Optimization
Semantic & NLP Optimization
SEO Content Brief Creation
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5 skills
Off-Page Strategy
Building authority beyond the page — strategic link acquisition, digital PR, and competitor analysis to strengthen domain trust.
Digital PR & link outreach
Backlink audits & reclamation
Competitor authority analysis
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5
Core Skills
Digital PR & Outreach Strategy
Backlink Profile Audits
Guest Posting Strategy
Link Reclamation
Competitor Authority Analysis
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8 tools
Professional Toolkit
Industry-standard platforms for research, auditing, tracking, and publishing — covering every stage of the SEO workflow.
Keyword research & backlink analysis
Site crawling & log file auditing
Analytics, GSC & CMS publishing
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8
Tools in Stack
Ahrefs
SEMrush
Ubersuggest
Google Search Console
GA4
Screaming Frog
WordPress
RankMath / Yoast SEO
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6 skills
Other Useful Skills
Supporting skills that complement core SEO work — from basic development and analytics to design, email, and social media.
HTML, CSS & tag management
Visual content & design basics
Email marketing & social SEO
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6
Core Skills
Basic HTML & CSS
Google Tag Manager
Canva & Visual Content
Email Marketing Basics
Social Media SEO
Competitor Research
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Work History
A track record of building scalable SEO systems and delivering measurable organic growth across SaaS platforms, real estate marketplaces, and high-traffic media websites.
Accelist Lentera Indonesia
2025 — Present
Accelist Lentera Indonesia is a SaaS solutions company operating across 5+ business lines.
Current Role
SEO Team Lead
- Led the development of a topic cluster–based content strategy, building 20+ pillar and supporting cluster pages to strengthen topical authority and expand organic visibility across core product categories.
- Designed and executed a scalable outreach and backlink acquisition strategy, securing 50+ high-authority backlinks through partnerships, digital PR, and targeted outreach campaigns.
- Managed and mentored a team of 5 SEO specialists and content contributors, overseeing planning, performance tracking, and workflow execution across 200+ SEO-optimized pages.
- Scaled SEO operations across 5 additional business lines, implementing tailored organic growth strategies that delivered 3–5x traffic growth across key verticals within 12 months.
50+ High Authority Backlinks
20+ Topic Cluster Pages
5+ SEO Business Lines Managed
Promoted
SEO Specialist
- Conducted in-depth keyword research and on-page optimization across 200+ pages, establishing the platform’s core SEO foundation and improved site architecture, which led to +90% average month-over-month growth in organic traffic during the first 3 months.
- Built the first structured internal linking framework across the knowledge base, improving crawlability and increasing average keyword rankings by ~63% (from #30 to #11.2) within 3 months.
- Collaborated with the content team to create a search-demand–driven editorial calendar, laying the foundation for scalable SEO content production during the company’s initial SEO adoption phase.
200+ Pages Optimized
+63% Ranking Improvement
+90% MoM Traffic
Head of SEO, Owner
Kosonga.comKosonga is a digital media platform specializing in entertainment content.
- Ranked a newly launched website on Page 1 of Google within 30 days for a keyword with 10.7K monthly search volume, driving +220% organic traffic growth during the first quarter.
- Implemented E-E-A-T optimization across 25+ key pages, strengthening site credibility and improving average keyword rankings by +30%.
- Conducted competitive gap analysis across 15+ competitors, identifying 40 high-opportunity keywords to guide the content roadmap.
- Sustained +18% month-over-month organic traffic growth over 6 months by continuously refining SEO strategy based on algorithm updates and performance data.
+220% Organic Traffic Growth
+30% Ranking Improvement
40 High-Opportunity Keywords
SEO Specialist
GroPertiGroPerti is a real estate marketplace platform.
- Collaborated with the engineering team to execute a comprehensive site architecture overhaul, enabling a sustainable 860% increase in organic traffic over 14 months.
- Implemented long-term infrastructure improvements that boosted organic performance from 1.5K to 14.4K monthly sessions.
- Established a standardized on-page SEO framework for high-traffic editorial pages to improve indexing, rankings, and SERP performance.
9.6× Organic Traffic Growth
Editorial SEO Framework Implemented
Head of SEO, Owner
Kosongan.idKosongan.id is a media website focused on entertainment and pop culture topics.
- Scaled organic traffic to 28,000+ daily sessions by ranking high-volume keywords across entertainment and pop culture search topics.
- Optimized content architecture for 800+ articles, improving user engagement and increasing average time-on-page by 20%.
- Performed detailed SERP and CTR optimization, increasing Click-Through Rate from 1.1% to 3.2% through intent-based titles and structured metadata.
28,000+ Daily Visits
800+ Articles Optimized
1.1% → 3.2% CTR Growth
Education & Certifications
Formal background and continuous professional development in the digital ecosystem.
2021 — 2025
Bachelor of Economics
Yogyakarta State University, Yogyakarta
Focus on Management & Digital Marketing. Graduated with honors (GPA: 3.7/4.0).
The Secret Sauce
Real results, real clients — and the work that made it happen.
Client & Peer Referrals